Middle and high-end mouse demand awakening, MCHOSE high-performance lightweight mouse hot sales

In China, with the continuous development of the economic level and the gradual change of the consumption structure, the e-sports industry and the group of game players are growing, and they have become a topic of high interest among many young people. At the same time in recent years, China's computer peripheral keyboard and mouse industry has also developed rapidly, and the market size has continued to expand, which has led to the synchronous rise of the scale of mechanical keyboard and high-performance mouse industry.

Among them, the high-performance mouse, as a crucial part of the experience of computer games, office and other integrated computer desktop use scenarios, will also have strong development potential in the future. According to the relevant industry data report, from the segmentation analysis of China's mouse market, the game mouse has now become the largest segment, accounting for 67.1% of the market share in 2022, and the user base and market demand are strong.

At present, with the continuous improvement of the performance of computer hardware equipment, the types of PC games are becoming more and more abundant, and the mouse configuration in office, entertainment and other scenes is also constantly improved, which naturally puts forward higher requirements for the comprehensive quality of the mouse performance, feel, experience and other aspects. Therefore, recently in the appearance of the mouse, material, main control chip, sensitivity, rate of return and other aspects, many domestic brands fancy "inner volume", launched a number of high-quality products.

As a practical digital brand in the new era of the world, MCHOSE has continued to make efforts in the field of mice, and a number of self-developed mouse products have shown strong comprehensive strength, triggering heated discussions among consumers on a number of social platforms such as B station and Tiktok.

Maichon A5 mouse takes into account appearance, grip and high performance configuration, equipped with PAW3395 sensor configuration, sensitivity up to 26000 DPI, ultra-high precision can be adjusted. Nordic/ Realtek main control chip, high precision and low power consumption, more powerful performance. Support 4K rate of return, ultra-low latency experience, silky operation fast games. About 59g lightweight body, up to 130 hours of super endurance, flexible and convenient, durable use.

Recently, Maicong new AX5 magnesium alloy lightweight mouse, unique metal appearance design, about 49g extreme lightweight feel experience, light and comfortable grip. Hollow shape style is cool, but also make the desktop collocation more cool. At the same time, the AX5 is equipped with Nordic 52840/ Broadcom high configuration chip, PAW 3395 sensor provides 26,000 highly sensitive DPI, TTC optical micro/dust micro, rolling TTC gold wheel encoder, standard 4K/8K receiver, support three-mode connection, endurance up to 170 hours. A new magnesium mouse killer experience.

In the future, the scale of China's high-performance lightweight mouse market will continue to expand, and continue to carry out product innovation with more abundant use scenarios. MCHOSE will continue to study user needs in the field of mouse, and bring a new practical product experience in performance configuration and functional experience.