The TWS market continues to warm up, and the scene pain points bring exclusive innovations in Bluetooth dual headsets

According to data analysis released by relevant industries, the global shipments of true wireless Bluetooth headsets increased by 3.9% in Q3 2023, and the total shipments reached 68.048 million pairs, an increase of 18.6% from the previous quarter. Compared with last year's market malaise, the overall market in 2023 has shown a significant rebound trend, and the overall market has shown a positive growth trend. With the rapid development of the current intelligent technology, the TWS headset market is showing a rapid development trend, and the intensity of brand competition is also increasing. At present, TWS headphones have become the Red Sea market, the phenomenon of product homogenization is more and more serious, and the differentiated innovation of headset products has gradually become the industry problem, which is contrary to the pursuit of personality and unique consumer demand of young consumers, but also opens a new breakthrough direction for future product development.

The rapid development of science and technology reflects the changes in people's social life, not only intelligent scientific and technological equipment, but also rich entertainment scenes. Therefore, a multi-purpose machine, functional value integration diversification, has also become the current TWS headset users emerging demand pain points. In addition to daily commuting, office scenes to listen to music, sports, fitness, entertainment and games, the demand for listening is also increasing, and the characteristics of the headset demand is different.

MCHOSE continued to pursue simple and practical products, create a new era of practical digital excellence, continue to conduct in-depth research and development in the field of TWS audio, the exclusive first Bluetooth dual headset series products, for young users to bring a new product experience.

Through the innovative design of the product form, Maiong Bluetooth dual headset series combines in-ear and semi-in-ear headphones to meet the needs of comfortable wearing and immersive listening scenes. At the same time, the battery life function of the ordinary single headset is upgraded to bring the double long battery life experience of the alternating relay, and bid farewell to the power anxiety from now on. The Bluetooth dual headphone series includes a number of innovative products such as BH207, BH295, BH288 SE, each with its own characteristics. The BH288 SE has a unique split compartment design, allowing two people to use one headset to enjoy multi-scene and multi-user listening experience.

MCHOSE has been deeply engaged in the field of TWS products for many years, adhere to the insight into the deep consumer demand pain points of young users, in technology, function, appearance and other aspects of product research and development, a number of products are loved by young users. In the future, Mai Cong will continue to move forward to create a new era of practical TWS listening experience for more brand users.