The market is still picking up momentum, and TWS headphones show innovative development vitality

Market demand continues to pick up

According to the latest industry data released by research institute Canalys, in the third quarter of this year, the global TWS true wireless Bluetooth headset market shipments increased by 3.9% year-on-year, and still continues to show a good market development trend. Meanwhile, in the first quarter of this year, the Asia-Pacific region has become the second largest TWS market in the world, with a share of 25%. In 2022, the global shipments of TWS headphones declined slightly in the context of the impact of the epidemic, but the market has fully recovered this year, and market consumer demand is also showing new vitality. However, at the same time, the TWS headset industry has gradually entered the stock market, the homogenization phenomenon has intensified, and finding new innovative growth points has become a challenge that manufacturers will meet in the future.

Product segmentation innovation

At present, with the continuous enrichment of the experience scenes of most consumers for Bluetooth headsets, they are no longer satisfied with the basic audio needs, for the segmented audio digital use scenarios, wearing methods, spatial audio, intelligent noise reduction, text translation and other diversified functions are gradually valued by people, playing a greater role.

In addition, consumers' functional integration requirements for headset products are also increasing, giving more comprehensive scene-applicable functions on TWS headphones, without entangling the purchase style, and the use of headphones will be more convenient.

New pair headphones creative circle

Young and innovative, MCHOSE, as a domestic independent original strength audio digital brand, has become a hot topic among young consumers with its exclusive Bluetooth dual headset series products. Appearance level dream, practical outstanding, Mai from BH295 high appearance level Bluetooth dual headset has recently become a new favorite of many consumers.

BH295 Bluetooth dual headphone creative design bubble capsule, round appearance dream appearance level, transparent practical visualization machine cabin, bright moon white, nebula purple, morning blue three youth color choice, wear fashion. In-ear and semi-in-ear headphone configurations provide dual hearing and HiFi immersive sound quality in two scenes. 37 hours long battery life is convenient to go out, dual headphones replace constant power, from now on goodbye to power anxiety.